As an SEO consultant, one of the biggest obstacles is persuading clients to use high search volume anchor text intermixed with the brand(ing) or category names. The branding and category name are also important, but specific anchor text sprinkled throughout the site greatly helps rankings.
A great example is Bluefly.com which displays their high search volume keywords/anchor text right on the homepage. Bluefly is using a great SEO technique by adding “Designer” and “Men’s” in front of every keyword to optimize every page on the site for that anchor text. This may look a bit confusing or even unnecessary, but the search engines love it!
